AI Business Rules

AI Business Rules is where a seller decides two separate things:

What the storefront accepts: a written acceptance policy in plain language, in two parts, Brief acceptance and Creative policy.
When a person looks first: two approval gates, one for creative submissions and one for new media buys.

Your storefront agent works inside both. It reads the policy you wrote, not a fixed list of categories, so a rule such as “no fast-food advertisers during our kids’ programming” is honored even though no dropdown offers it.

Creating or activating a policy needs an account administrator. Other members of the storefront can read the active policy and its history but cannot change them.

Two dials, not one

People often mix these up, so keep them apart:

	Acceptance policy	Approval gates
Question it answers	Is this advertiser, category or creative acceptable?	Does a person review before a buyer goes live?
Form	Markdown you write, up to 50,000 characters	`creativeApproval` and `mediaBuyApproval`, each `auto` or `manual`
Default	A conservative starter draft, inactive until you save it	Both `manual`

Setting up your rules

Open the page

Ask Semi to “set up rules for my agent”, or call open_business_rules. The page also renders in Claude, ChatGPT and other MCP Apps hosts. The status line tells you what is missing, for example “No acceptance policy yet · nothing published to your listing · both gates need review”.

Write the policy

Choose Create policy. Fill in Brief acceptance (the counter shows how much of the 50,000 character budget you have used) and Creative policy, and add a short revision note. Then choose Save and activate rules. Each save creates a new, numbered, immutable version and activates it in one step.

Decide what buyers see

Under Update disclosures, choose whether each half of the policy appears on your public listing. Buyers’ agents can then read it before they brief you.

Set the gates

Under Update gates, choose Automatic or Review enabled for creative submissions and for new media buys. The collapsed summary confirms the choice, for example “Every media buy waits for operator review.”

You can also do all of this with one call to save_business_rules:

save_business_rules

{
  "content": {
    "briefAcceptance": "We accept consumer brands in food, beverage, retail and travel.\n\nWe do not accept gambling, tobacco, vaping or political advertising.\n\nFast-food brands need review.",
    "creativePolicy": "No flashing imagery. Alcohol creative must show an age gate. Keep audio under -14 LUFS."
  },
  "notes": "First policy for launch",
  "creativeApproval": "auto",
  "mediaBuyApproval": "manual",
  "advertisingPolicyDisclosure": { "briefAcceptance": true, "creativePolicy": false }
}

If you set both gates to auto, no person reviews anything before it runs. The call is refused unless it also carries acknowledgeNoHumanReview: true, and Semi always asks you to confirm it.

When your rules are applied

At discovery

When a buyer’s brief reaches your storefront, it is checked against your Brief acceptance policy. A confident conflict returns no products, with a reason the buyer can see that does not reveal your private policy text. An inconclusive check fails open: discovery continues and the brief is answered normally. This keeps a vague rule from silently turning away good demand.

When a media buy arrives

With mediaBuyApproval: manual, every new buy is screened before it reaches your ad server. First a deterministic pre-screen compares the submission with the subjects your policy names. Then an AI second opinion reads the policy as prose. The result is one of three verdicts:

Verdict	What happens
Clearly on policy	The buy can forward without anyone touching it.
Needs a look	The buy waits in Approvals & operations. The evidence was thin, or your policy asks for review.
Clearly against an explicit rule	The buy waits with a strong signal to reject. The buyer never sees your policy text.

With mediaBuyApproval: auto, buys forward directly and this create-time screen does not run.

When a creative is submitted

With creativeApproval: manual, creatives get the same treatment against your Creative policy and wait for a decision in Approvals & operations. With auto, they are approved on arrival.

What the agent will never do

Approve on its own. The second opinion can only move a buy from “clearly on policy” to “needs a look”. It never clears something the pre-screen held.
Reject on its own. Even a clear conflict waits for a person to reject it.
Fail open on a buy. If the AI layer errors, times out or is unsure, the buy stays with you.
Change a gate. Only an administrator changes approval settings.

Your starter policy

A storefront with no policy yet gets a conservative draft: no category is pre-cleared, every advertiser, category and creative needs review, and deceptive, illegal, malicious, discriminatory or impersonating submissions are flagged for rejection. The draft does nothing until an administrator reviews it and saves it.

Versions

The page always shows the active version and the full history. You can preview an old version, reactivate it, or copy it into a new draft. Exactly one version is active at a time, and history is never rewritten.

Demand inbox & proposal pass

See how your agent answered each brief under these rules.

save_business_rules reference

The exact input fields and constraints.

Start here

Buy media

Sell media

Help

AI Business Rules

Two dials, not one

Setting up your rules

When your rules are applied

At discovery

When a media buy arrives

When a creative is submitted

What the agent will never do

Your starter policy

Versions

Demand inbox & proposal pass

save_business_rules reference

​Two dials, not one

​Setting up your rules

​When your rules are applied

​At discovery

​When a media buy arrives

​When a creative is submitted

​What the agent will never do

​Your starter policy

​Versions

Demand inbox & proposal pass

save_business_rules reference

Two dials, not one

Setting up your rules

When your rules are applied

At discovery

When a media buy arrives

When a creative is submitted

What the agent will never do

Your starter policy

Versions