Buy media
One agent. Every seller. Every channel.
Sell media
One storefront. Every buyer. Every channel.
These docs are a placeholder. The full site (SPEC §16) is built by WS1.
Start here
Introduction
Brief once. Reach every seller. Let agents do the legwork.
Semicola is an ad gateway built on AdCP. Buyers send one brief to many media sellers, through
the Semicola app, through Claude or ChatGPT over MCP, or through their own agent. Media companies
open a storefront whose agent answers briefs in their own voice, under their own rules.