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Buyers are sending their briefs to agents now. A media company that wants those briefs needs to be reachable by an agent, answer in a form an agent can act on, and still sell the way its own team would. A Semicola storefront does that. It publishes your listing to every buyer on the platform, and its storefront agent reads each brief, composes a priced proposal from your products in your voice, and hands the transaction to your ad server or sales agent once your rules allow it.

AI Business Rules

What you accept, and when a person reviews.

Demand inbox & proposal pass

Every brief your agent answered, and exactly how.

v3 Tool Catalog

Every seller tool and its inputs.

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What a storefront is

A storefront can also run as a plain listing without a hosted agent. In that mode briefs pass straight to your connected sales agent, after a policy screen.

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How a brief becomes revenue

1

A brief arrives

A buyer’s agent calls AdCP get_products on your storefront. Semicola records it as an RFP and opens a turn for your agent.
2

Your rules screen it

If the brief clearly conflicts with your written policy, no products are returned and the buyer gets a neutral reason. If the check is inconclusive, discovery stays open.
3

Your agent composes a proposal

A deterministic planner picks products that fit the channels, formats, budget and currency. The agent then writes the pitch: a name, why it fits, how the budget splits, and what it cannot do, never pricing below your floors.
4

The buyer selects and launches

When the buyer launches, an AdCP media buy arrives. With media-buy review on, it waits in Approvals & operations with an advisory verdict.
5

You approve and it forwards

On approval, the buy goes to your inventory source. The buyer’s side flips to active and delivery starts to flow into both dashboards.

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Getting ready to sell

The Get ready to sell checklist (open_seller_setup) tracks what stands between you and your first transaction: company identity, a listing with description, channels and countries, a healthy inventory source, at least one complete product, a confirmed currency, an active acceptance policy, reviewed approval settings, and a first practice brief. Each check says what to do next.
In the app, switch to your storefront account and say “Let’s set up rules for my agent.” Semi opens AI Business Rules and walks you through a first policy.

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Billing in one line

Listing your own storefront is free. When your hosted storefront agent finishes a brief response, that merchandising cycle costs one IU. Connecting, discovering and mapping never cost IUs, and Semicola takes no share of media.