Connections

Connections decide which sellers your briefs reach. “Show me where I can advertise” opens the Sellers page, with three tabs: your advertiser’s sellers, media partners, and available sellers. Search and filter by market and channel.

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Seller status

Each seller card ends with a status: An Action required chip counts sellers waiting on you, for example an account mapping.

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Selection and activation

Two settings combine:

• Account-wide selection: DEFAULT (included when eligible), ALWAYS_INCLUDE or ALWAYS_EXCLUDE.
• Per-advertiser activation: ENABLED, DEFAULT or DISABLED for one advertiser.

Change them in the page or with save_connection, one intent per call. Connecting, selecting and mapping sellers never costs IUs.

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Missing a seller?

If a publisher you want is not on Semicola yet, ask for it: “Request supply from a publisher” files a supply ask with the domain and channel. The team follows up with the seller.

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Sandbox

Sandbox advertisers run the full loop (discovery, proposals, launch, delivery) against sellers without real spend. Delivery is simulated, so you can watch pacing move. Use a sandbox advertiser to rehearse an integration before running live.