> ## Documentation Index
> Fetch the complete documentation index at: https://docs.semicola.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Playbook

> Tell your storefront agent how to pitch, package and price, including the floors it may never cross.

The **playbook** is your selling doctrine: how the storefront agent should talk about your inventory,
how it packages products together, and how it prices. It has two parts.

## Operating instructions

Markdown in your own words: what to lead with, which products pair well, which buyers to prioritize,
what never to promise. Each save creates a new version and activates it; history is kept and older
versions can be reactivated from the page.

## Pricing facts

Each pricing fact has a label, a plain-language condition for when it applies, a price, and a
**strength**:

| Strength     | What the agent does with it                            |
| ------------ | ------------------------------------------------------ |
| `default`    | The anchor price it starts from.                       |
| `hard_floor` | Never priced below. This is enforced, not advice.      |
| `guidance`   | Advisory context it may cite, such as seasonal demand. |

A `targetPercentile` (`p50`, `p75` or `p90`) tells the agent where to aim within market guidance.
**House discounts** give a fixed percentage off to a buyer's brand or operator domain.

For example, a playbook might anchor premium video at a $32 CPM with a $24 hard floor, anchor display
at $8 with a $6 floor, and say in its instructions that package discounts never exceed 15%.

## Saving

```json save_playbook theme={null}
{
  "content": "Lead with premium CTV for brand campaigns. Pair CTV with streaming audio for reach. Never promise exact age targeting below 25.",
  "notes": "Holiday season update"
}
```

Open the page with "Show me my playbook" or `open_playbook`. Changes apply to the next brief;
proposals already sent keep the version they were composed under.

<CardGroup cols={2}>
  <Card title="Merchandising" icon="shapes" href="/concepts/merchandising">
    Which fact lives where, and why.
  </Card>

  <Card title="The storefront agent" icon="robot" href="/concepts/storefront-agent">
    How the playbook shapes each answer.
  </Card>
</CardGroup>
