> ## Documentation Index
> Fetch the complete documentation index at: https://docs.semicola.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ask Semi

> Use the assistant to plan campaigns, get proposals, manage creatives and read delivery in conversation, with attachments, stopping, usage and your requests.

**Semi** is the assistant in the Semicola app. Buyers use it to set up advertisers, turn a brief into
a campaign, collect proposals from sellers, build creatives and read delivery. Semi opens the right
page inline, fills in what it can, and asks before it changes anything that matters. The chat shows
"You are interacting with an AI agent." above the message box.

Sellers have Semi too; see [Ask Semi](/sell/ask-semi) in the seller docs.

## Things to ask

| Ask                                        | What happens                                                                                |
| ------------------------------------------ | ------------------------------------------------------------------------------------------- |
| "Help me create a new advertiser."         | The add-advertiser task, with the brand card resolved from its domain.                      |
| "Plan a holiday campaign for Glaze & Co."  | A draft campaign from the brief, then proposals from sellers.                               |
| "Show me where I can advertise."           | Connections: the sellers you can buy from.                                                  |
| "Make a vertical story from these photos." | The creative composer ([Generate campaign creatives](/skills/generate-campaign-creatives)). |
| "How is the campaign pacing?"              | Delivery and pacing for the campaign.                                                       |
| "Why is this media buy stuck?"             | The buy's status and what it's waiting on.                                                  |

Semi works within the conversation's scope: the whole account, or one advertiser (see
[Semi API](/v3/semi-api#conversation-scope)).

## Attachments

Attach up to 5 files per message: PDF, images (PNG, JPEG, GIF, WebP), video (MP4, MOV), audio (MP3,
WAV, M4A), text and data files (TXT, SRT, MD, CSV, JSON, HTML, XML), spreadsheets (XLS, XLSX), DOCX,
PPTX and ZIP. Media files can be up to 50 MB; everything else up to 5 MB. A file that's too large, of
another type, or over the count is refused with the reason.

## Confirmations

Semi reads freely but asks before it writes anything durable. A confirmation card shows exactly what
will change, and nothing happens until you approve it. See [Semi confirmations](/setup/semi-confirmations).

## Stopping a response

Stop a running answer from the composer. Anything Semi already saved stays saved; a write waiting on
your confirmation doesn't happen unless you approve it.

## Usage

Semi's use is metered per person in each account over 24 hours. Near the cap the chat says
"Approaching your 24-hour limit", then "Almost at your 24-hour limit"; at the cap it pauses until the
reset time it shows.

## When Semi says it didn't find something

A "no" from Semi covers what it searched: your account, the docs it can read, your requests. Read it as
"not here", not "nowhere". If a person should look, ask Semi to file a request.

## Your requests

When Semi can't do something (a missing feature, a seller you want, an integration), it can file an
**ask** for the Semicola team. Your asks are listed with their status; see [Asks](/concepts/asks).

## The same tools everywhere

Semi uses the same tools as any MCP client. Anything you ask Semi, your own agent can do through the
v3 MCP endpoint; see the [v3 Tool Catalog](/v3/tool-catalog).

## Not available yet

* Semi in Slack or Teams (a messaging-app registration is the user's step).
* Audio transcription of attached recordings.